In mid-July, precisely on Sunday, July 18, 2021, Himaprodi was tormented again upgrading activities for himaprodi management itself. Upgrading is one of the work programs of the PSDM Department in the form of quality improvement activities and discussion of knowledge and science in organizing. The purpose of this activity is to increase the spirit of management, kinship, and unity between himaprodi managers. In this Upgrading event, Himaprodi invited presenters according to the theme raised. The theme carried out this time is personal branding, which invites a competent presenter in his field, namely Muhammad Nur Fauzan, an alumnus of Brawijaya University as well as head of research and development from Pemimpin.id.
Upgrading event was opened by MC with a speech from the chief executive of Upgrading event, namely R.A.Ega Fathma Fairuzi. Then followed by a speech from the chairman of Himaprodi diksasindo, Muhammad Kriswanto. Before proceeding to the material session, MC first presents the Curriculum Vitae from the moderator who will guide the course of the discussion. After the opening has been completed the core activities began, none other than the material exposure of Kak Fauzan. At the beginning before giving the material, Kak Fauzan first brainstormed with himaprodi management about the difficulty in building personal branding. Brainstorming is intended to know the difficulties of each individual in forming personal branding. From the survey results, it was found that many members of Himaprodi diksasindo have difficulty in consistency and do not know where to start to build personal branding.
The material begins with an introduction to the self concept. The position of self concept before building personal branding is crucial, namely as a form of sensitivity to yourself. Through self concept, we can recognize what values are held, beliefs in self-identity, and coveted goals. After knowing the three components in the self concept, Kak Fauzan asked some members of Himaprodi to mention their values, beliefs, and goals. According to Kak Fauzan, this self concept can increase self awareness so that in the end we will know the authentic value of what is inherent in us. Continue on the next material about personal branding. Kak Fauzan mentioned that personal branding must have several points, including attractive to potential followers, authentic, familiar, consistent, and easy to understand. These five points are very useful to build personal branding that will be attached and easily known by others. Personal branding can also be formed more easily when we have understood the self concept of ourselves. Some figures who have authentic personal branding are presented by Kak Fauzan, namely Fauzan Al-Rasyid and Ivan Lanin. Both figures are certainly known for their proficiency and knowledge of Indonesian language.
The event continued during the discussion session. The material presented certainly attracted the interest of Himaprodi members to ask questions to Kak Fauzan. The form of questions asked is about the influence of others in building personal branding, role models as a reference in shaping personal branding, and how important online branding is in social media. All questions were answered satisfactorily by Kak Fauzan. At the end of the event, Kak Fauzan recommended a book that can influence the way of thinking, namely the book “Thinking Fast and Slow” by Daniel Kahneman. The event ended marked by closure by the MC as well as a joint documentation session.